Best Odds Guaranteed (BOG)
Best Odds Guaranteed (BOG) is a bookmaker promotion that pays out at the higher of (a) the price you took when you placed the bet, or (b) the Starting Price (SP) at the off.
How BOG works
The BOG window opens at 08:00 on race day at Bet365, William Hill, Paddy Power, Sky Bet, BoyleSports and Betfred, and closes when the race starts. It does not apply to bets placed at SP, in-running, or on overseas racing outside UK and Ireland — restrictions tightened in 2024.
Which bookmakers offer BOG
| Bookmaker | BOG opens | Cap | Stewards exclusion |
|---|---|---|---|
| Bet365 | 08:00 | None | No |
| William Hill | 08:00 | Lower cap | No |
| Paddy Power | 08:00 | None | Yes |
| Sky Bet | 09:00 | £2,000 | No |
| Betfred | 09:00 | None | No |
What BOG is actually worth
The realistic value of BOG to a casual punter who places 10 bets per week: roughly £15–£40 of recovered value per month, depending on how often you back drifters versus steamers. Our Q1 2026 research across 312 races found Bet365 BOG delivered an average of £32/month recovered value for a simulated £25/race punter.
For staking plans that depend on price-locking, BOG is meaningful; for pure SP-staking strategies, it adds nothing.
The 2024 restriction changes
Several bookmakers tightened their BOG terms in 2024. Key changes:
- Some removed BOG on Irish festivals outside of Cheltenham/Aintree/Royal Ascot
- Paddy Power now excludes BOG if a stewards’ inquiry results in a DSQ after the off
- William Hill reduced their payout cap
Always check the current T&Cs — BOG terms are promotional and can change without notice.